Self-help groups (SHGs) have been an important part of community-based income generation for years. Many women create products like food items, handicrafts and daily-use goods, but the biggest challenge has always been reaching customers beyond their local area.

This is where digital marketplaces are making a real difference.

Through structured platforms introduced at City Livelihood Centres, SHGs are now able to list their products online. This simple step changes everything. Instead of waiting for local buyers, products become visible to a much wider audience.

The process begins with onboarding the group and understanding what they produce. Then comes basic training — how to present products, how to manage simple listings and how to handle customer interactions. Even women with limited digital exposure can learn these steps when the system is kept simple.

Once products are listed, orders can start coming in. Over time, this creates consistency. Instead of irregular sales, groups begin to see steady demand. This helps them plan production better and manage their work more efficiently.

Another important benefit is confidence. When women see that their products are reaching more people and generating income, it changes their mindset. They start thinking beyond local limitations and begin to explore new possibilities.

Digital marketplaces do not replace traditional selling — they strengthen it. Combined with local markets, they create a stronger income channel.

When supported properly through CLC systems, SHGs are not just making products — they are building small but growing businesses.